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Competition for jobs market heats up

After moving the daily tabloids to less-frequent sections of the newspaper last week, the South China Morning Post has launched smartjob and Classified Post smart phone apps.

Alex Ho, senior director of SCMP’s newspaper and recruitment services, said the SCMP is looking to make it easier for jobseekers to find the job they want, with on-the-spot access to premium jobs through their smart phones and tablets.

The apps enable search via keywords, job function, industry and job level and can be shared via social networks.

Smartjob launched exclusively as a website over a year ago and serves up-and-coming junior and mid-level professionals; Classified Post, on the other hand, is a print and digital section that underwent a print revamp last week.

“The Classified Post app gives you on-the-go access to the latest executive job openings from the top companies in Hong Kong and across the region,” Ho said.

“It is also easy to search for jobs by keyword, or by almost every job criteria you can imagine.”

The launch comes hot on the heels of a major rebranding from rival jobs site JobsDB.

JobsDB, now part of the publicly-listed SEEK group in Australia, has made a “significant investment in marketing” to demonstrate that JobsDB is an “open world of endless opportunities”.

A new campaign “Let’s Explore” is an invitation for job seekers to take action and realise their potential, according to marketing head Cheryl Cheng.

“In October 2012, we embarked on a rigorous process to better understand the online job search today and how we could leverage this knowledge to create a larger future for JobsDB,” Cheng said.

JobsDB will take to TV screens in mid March and April on free and paid channels and will extend the promotion to print, online, outdoor ads.

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