WE Communications (WE) has appointed Judy Guo as managing director of its Beijing operations.
Guo, the former SVP of Hill+Knowlton Strategies, has 15 years’ agency experience in integrated marketing and brand communications in China.
She has gained experience at Weber Shandwick and Text100 prior to joining Hill+Knowlton, where she worked with clients like the Singapore Tourism Board, Finnair, TripAdvisor, Tencent, Rolex, Schneider Electric and EHang.
“With Judy’s strong consulting background, our Beijing operations will continue to provide best-in-class client services as she cultivates the agency’s current roster of clients in China, and ensures WE’s integrated communications efforts reflect the needs of brands in motion,” said Matthew Lackie, executive vice president, WE-APAC.
“I look forward to supporting the stellar talent in the Beijing office, as we work together to deliver great work for our clients in China and continue to grow the agency’s portfolio and integrated communications offering,” said Guo.