Dow Jones names new APAC senior director of corp comms

Dow Jones has elevated Elgen Kua (pictured) as regional senior director, corporate communications, Asia Pacific (APAC). In this newly elevated role, Kua will be responsible for external and internal communications across the APAC region, covering areas such as brand reputation, thought leadership, B2B communication, media relations and employee engagement.

As part of Dow Jones’ global communications leadership team, Kua will also contribute to shaping strategies that ensure alignment of messaging and long-term business objectives, while driving collaboration across international markets.

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In overseeing APAC, Kua will work closely with business units and teams worldwide. He is most excited about telling compelling stories and unlocking opportunities across the region, with a focus beyond brand building to actively engage colleagues and spotlight employees as external brand advocates.

Kua previously held the role of director of communications, APAC where he helped shape and develop region-specific communications strategies. His career has also spanned leadership roles in corporate communications, including corporate communications director at South China Morning Post, director of marketing and communications, APAC at MP & Silva, and assistant director of corporate communications at FOX International Channels and ESPN STAR Sports.

He started his career as a sports journalist before taking on sports marketing and group communications at Singapore Sports Council in 2001, according to his LinkedIn.

Speaking exclusively to MARKETING-INTERACTIVE on the appointment, Kua said "It is encouraging to see how communication plays an essential role to tell the Dow Jones story. It reflects a clear indication of APAC's importance to the company and underscores a continued investment and long-term commitment to fostering growth in a dynamic and growing marketing." 

"This role has been exceptionally fullfilling. It is heartening to be in a position to offer an APAC perspective that is vital to communicating in a manner where the team benefits from a diverse range of insights, while strengthening team cohesion and collaboration," he added. 

The appointment comes as Dow Jones concluded its fiscal year with record-breaking digital subscriptions and strategic acquisitions that expanded its market presence. 

The company has also invested significantly in technology and generative AI throughout the organisation. In August, it signed an MoU with Presight, a global AI and big data analytics company to explore the co-development of a new class of AI-native risk and compliance solutions designed for financial institutions, regulators and sovereign entities navigating an era of unprecedented complexity. 

The joint offering will also harness generative AI, explainable models and real-time contextual reasoning ton empower compliance, legal and risk teams to preempt threats rather than react to them. 

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