Cody OUT OF HOME inks exclusive advertising deal with Tate’s Cairn Tunnel

Cody OUT OF HOME has inked a deal with Tate’s Cairn Tunnel to add to its portfolio of exclusive tunnel advertising assets.

Tate’s Cairn Tunnel connects Sha Tin and Kowloon East with an average of 1.8 million vehicle traffic per month, while 75% of the total vehicle traffic per are private vehicles, taxis and motorcycles. According to the latest figure from the transport department of the Hong Kong government, the two-way total number of Tate’s Cairn Tunnel's average daily vehicles were 62,052. 

Cody OUT OF HOME said addition of the Tate’s Cairn Tunnel will strengthen its Kowloon East advertising portfolio and will enable advertisers to capture audiences from Shatin, a primary district in terms of working population, and Kowloon Bay, the key commercial district in Kowloon East. 

It added that together with Cody OUT OF HOME other tunnel assets, advertisers will benefit from a comprehensive range of tunnel billboards covering all key arterials. According to its website, Cody OUT OF HOME boasts a lots of ad spaces in Hong Kong, particularly on the Hong Kong Island side. For example, it offers ad spaces near both ends of Western Harbour Tunnel, one of the tunnels that connects the Hong Kong Island and Kowloon; Eastern Harbour Tunnel, another cross-harbour tunnel in Hong Kong; Island Eastern Corridor which connects Eastern Harbour Tunnel, Hip Kee Godown Building, Hung Hom facing the toll Plaza of Cross Harbour Tunnel, as well as the exterior of SOGO at Causeway Bay, where the giant screen catches the eyeballs of passers-by.

Earlier this year, Tai Lam Tunnel renewed its advertising concession with Cody OUT OF HOME. The company said securing the advertising concession at the Tai Lam Tunnel was important to further strengthen its position as a tunnel expert and providing an all-rounded OOH media solution to advertisers, covering the whole spectrum of target audiences.

The latest figure from the transport department of the Hong Kong government, the two-way total number of Tai Lam Tunnel's average daily vehicles were 45,796. 

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