Coca Cola’s Aquarius looks to make life easier

Aquarius, a mineral sports drink manufactured by Coca-Cola, has injected a fresh and relaxing idea into the China market.Collaborating with McCann Worldgroup and Thai director Sutchon Petchsuwan, the brand has launched a TVC which brings out the theme of “Make life eaiser” with humor.“The story line is very simply,” Cia Hatzi, McCann Worldgroup’s regional business director, said. “When you are in good shape, every day is an easy day.”The TVC will run until summer. The brand will then cooperate with Chinese actress Angelababy and Korean artist Kim Jong-kook to further promote the new campaign.Credits:Brand: Coca Cola’s AquariusAgency: McCann WorldgroupCreative Director: Johnson Sheng, Ray Tang, Jeremy Guo, Barbara JiangArt Director: King BaoProduction: Canossa FongRegional Business Director: Cia HatziBusiness Director: Jean LimSenior Account Director: Calvin ChuStrategy: Jay Caplan