Coca-Cola collaborates with organisations to host plastic bottle recycling programme

Coca-Cola's philanthropic arm The Coca-Cola Foundation has collaborated with NGO The World Green Organisation, Hong Kong’s first food-grade ready plastics recycling facility New Life Plastics, and Pinocchio Communications to launch a plastic recycling programme in Hong Kong. 

The “Recycle Together – Clean PET Bottle Reward Programme” has recently conducted a poll to invite the public to vote for their favourite recycling districts in Hong Kong. After the vote, the programme will host about 100 recycling events across eight districts, namely Kwai Tsing, Kwun Tong, New Territories North, Sai Kung, Sha Tin, Tsuen Wan, Tuen Mun and Yau Tsim Mong, in the upcoming months with the support of the programme’s venue partner People’s Place.

To go with the initiative, Coca-Cola will also introduce a recycling station which will be toured across every recycling event. 

“Coca-Cola remains fully committed to our global vision towards a World Without Waste. We aim to help collect and recycle a bottle or can for each one we sell by 2030. We also believe that shared responsibility and partnership are key to build a well-established recycling infrastructure in Hong Kong," said Tim Warwick, Hong Kong general manager of Coca-Cola China.

All plastic bottles collected from the events will be sent to New Life Plastics' plant at EcoPark in Tuen Mun where all classified PET 1 (one of the most commonly used plastics in consumer products, and is found in most water and pop bottles) and HDPE 2 (High-density polyethylene, the stiff plastic used to make milk jugs, detergent bottles and toys) plastic waste will be turned into food-grade ready rPET flakes and high grade rHDPE granules.

New Life Plastics' new facility is capable of removing bottle labels and caps, facilitating a more convenient way for the public to recycle by just emptying and rinsing the bottle.

“We understand that trust is crucial to encourage the public to recycle. With this in mind, we aim to work closely with stakeholders from different sectors to build a well-established recycling infrastructure and ensure the plastic bottles collected are handled properly," commented Nigel Mattravers, representative of New Life Plastics.

William Yu, CEO of World Green Organisation, added, “We are very grateful to see the active participation from last year’s ‘Recycle Together – Clean PET Bottle Reward Programme’ to the recent public poll. It has been a challenging year for both the recycling industry and the wider community as a whole. With the continuous support from The Coca-Cola Foundation, we are pleased to continue the programme to promote clean recycling in Hong Kong."

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