Coca-Cola celebrated its 70th anniversary in Macau with an interactive display at The Venetian Macao; a limited edition “DIY Selfie” bottle; and the launch of six special edition cans featuring Macau’s iconic tourist spots to resonate with fans’ collective memories.
Macau has been a Hongkongers weekend getaway destination for decades. The “Giant Coca-Cola Sleek Cans Exhibition” showcases Macau’s stories in six historical settings which are collective memories for many Hong Kong people. For instance, the “Praia do Bom Parto”; the Macau Grand Prix; tasty local treats or a sumptuous feast on the Rua do Regedor; the scenery of Ruins of St Paul’s Cathedral; the café at Praça de Ferreira do Amaral; and Avenida de Almeida Ribeiro. Each setting features a two-metre tall Coca-Cola sleek can interactive display revolving around each theme.
The brand has rolled out a series of interactive activations at the exhibition, including the limited edition DIY Selfie Coca-Cola bottle. From 6 to 31 July, fans who spend more than MOP500 at The Venetian Macao on no more than two receipts and purchase one Coca-Cola 330ml sleek can at the designated photo area, can take a selfie at the exhibition booth and receive a 500ml personalised Coca-Cola bottle with a bespoke selfie printed on it.
Coca-Cola has also created a special edition Coca-Cola flying chess board game. Graphics representing the old Macau have been printed on the game board, and the chess pieces are miniature Coca-Cola cans. Starting from 8 July, fans who spend more than MOP5,000 on no more than two receipts can receive this Coca-Cola collector’s item for free on a first-come-first-serve basis.
In addition, six special edition sleek cans featuring Macau’s historical setting on the packaging have been launched, including the ruins of St Paul’s in the 1950s; Sai Van in the 1960s; the Macau Grand Prix in the 1970s; cafes in the 1970s; the Rua do Regedor in the 1980s; and the contemporary San Ma Lou.
This series follows the debut of the Hong Kong heritage-designed tall cans which feature eight iconic places in Hong Kong.