It’s that time of the year again, when brands and department stores compete for the best Christmas marketing campaigns of the year.
Coca-Cola Japan launched a nationwide reveal of the Christmas-limited design in Japan, in which a tiny pull tab on the label will neatly fold itself into a spectacular festive bow in one smooth movement.
Watch the video to see how it works:
The limited-edition design is part of the company’s global campaign, “Taste the Feeling”, which was first launched in January this year. (Read more: Coca-Cola reveals new “one brand” packaging)
With the winter theme “Give a Surprise”, the new package will be available on regular 500 ml Coca-Cola and Coca-Cola Zero bottles starting on November 21, as the centrepiece of a wider Christmas marketing campaign in Japan. Other side promotions include giving out free pair of socks or “crystal ornament” models to customers who purchase certain amount of Coke.
Two weeks ago, the beverage company reported a 7% drop in global revenues in three months to US $10.6 billion, which mark its sixth consecutive quarterly decline in revenue. However, it pointed out in a statement that Japan is one of the markets standing out from the overall performances. (Read more: Has Coke lost its fizz?)
The national campaign could be seen as an attempt to entice Japanese consumers to stock up on the products for the holiday season.