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Coca-Cola goes nice, lucky, crazy

Twenty-nine year old Natalia Anderson high-fives everyone one the street from her bicycle; Candice Hatting, also 29, pays tolls for the driver behind her car; and 22-year-old Lea Du Plessis with pink hair plants trees all over the city.

These are only a few of the ordinary – yet crazy – people Cola-Cola’s has made superstars in its latest spot, “Let’s Go Crazy”.

Lending on last year’s song – Supertramp’s Give a Little Bit – the new clip continues to spread the themes of happiness and unexpected good deeds while sipping a Coke.

The campaign is currently available in a minute-long version and is divided up to smaller clips featuring different personalities (such as the tree planter, the swing builder and the anonymous money giver). The campaign was executed by Ogilvy & Mather Brazil.

 

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