Marina Bay Sands’ ArtScience Museum has tied up with Coca-Cola Singapore Beverages, making the company as its official beverage partner. The partnership will last from 1 January 2014 until 31 December 2017.
As official beverage partner, Coca-Cola Singapore Beverages will have branding opportunities within the museum and also take part in numerous consumer promotions organized by ArtScience Museum. For example, museum visitors will be able to purchase a variety of beverages, such as Coca-Cola, Coca-Cola light, Fanta, Sprite, A&W Root Beer, glaceau vitaminwater and Aquarius isotonic at the SweetSpot outlet located within the museum.
Financial details of the deal were not disclosed.
Also, as part of its festive marketing, the museum will be giving away Coca-Cola Christmas polar bears to visitors to its Christmas Special: Painting with Lights exhibition.
“ArtScience Museum has always aimed to present the best international touring exhibitions and develop our own unique programming activities, and this is a value that is echoed by Coca-Cola. We look forward to a fruitful relationship with Coca-Cola in the coming years,” said Maunik Thacker, senior vice president, marketing, Marina Bay Sands.
“The Coca-Cola brand is synonymous with happiness and we are pleased to partner Marina Bay Sands, an iconic destination that creates magical memories for both Singaporeans and tourists alike,” said Amit Oberoi, CEO of Coca-Cola Singapore Beverages.