Coca-Cola and Twitter amp up the taste of Pinoy music with #CokeStudioPH

Original Pinoy Music (OPM) fans can get first dibs to see their favorite Pinoy music icons live as Coca-Cola and Twitter collaborate to launch unique activities for Coke Studio. The first of its kind in the Philippines, Coke Studio (#CokeStudioPH) is a weekly TV show that brings an exciting and fresh take in creating OPM.Twitter unveiled a customized emoji with the hashtag, #CokeStudioPH, so that fans can brighten up their Tweets while they cheer for their favorite musicians.“Coca-Cola and Twitter both share a similar commitment, that is to engage, inspire and unite youth with meaningful conversations of what is happening. Coke Studio utilizes music as an instrument of unity, a universal language that creates an emotional connection that is beyond just words. On the other hand, teens spend quite a significant time on social media every day – from watching videos, listening to music, discussing, sharing content or even creating their own. We need to be a part of that, to continually encourage them to express themselves and be open to others. Working with Twitter will enable us to achieve just that,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.“Twitter is about what’s happening real time in our community. Filipinos have always been known for their love of entertainment, making this an exciting collaboration for Twitter as it enables us to provide a stage for teens in the Philippines who are passionate about music. We are proud to be part of a community that encourages meaningful collaborations that empowers the Filipino music industry,” says Tina Pang, Head of Sales, South-East Asia, Twitter.#CokeStudioPH has brought together the industry’s legendary artists and upcoming talents below to collaborate and produce one-of-a-kind music from various genres to celebrate the rich diversity of Filipino music:Abra (@abraofficial)Gracenote (@gracenote6)Autotelic (@AutotelicMusic)Jensen and the Flips (@JensenXFlips)BP ValenzuelaMoonstar88 (@moonstar88band)Curtismith (@curtismito)Noel Cabangon (@noelcabangon)singer-composer Ebe Dancel (@ebedancel)Reese Lansangan (@reeseypeasy)Franco (@francomusicph)Sandwich (@subsandwich)Gabby Alipe (@udubGAB) and John Dinopol (@udubJOHN) of Urbandub (@urbandubph)The Ransom Collective (@TheRansomCMusic)The first season of Coke Studio PH goes live every Saturday, at 7PM. Watch the full episodes online via Twitter by following @Coca-ColaPH. For more exciting updates on Coke Studio, follow the hashtag #CokeStudioPH