Co-living startup Hmlet has appointed 72andSunny as its brand partner across APAC. This comes shortly after Hmlet raised US$40 million in its series B funding round to accelerate growth in Asia Pacific. The company is currently present in Singapore, Hong Kong and Sydney.According to Yoan Kamalski, CEO and co-founder, Hmlet, 72andSunny brings a fresh perspective. He also said as the company scales up in the region, it aims to push the brand to exceed community’s expectations.“As a modern creative company, we are particularly keen to partner modern Asian brands as they scale. Hmlet and 72andSunny share a progressive, inventive spirit, and we cannot wait to apply our strategic and creative firepower to accelerate their growth.” said Ida Siow, executive strategy director, 72andSunny Singapore.The appointment follows a number of recent new business wins for 72andSunny across APAC including Carousell, Google Thailand, and Grab, with the latest work for UOB’s “The Unlimited” initiative launching last week. Marketing has reached out to 72andSunny for additional information.
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