CNBC has inked a pact to become LinkedIn’s preferred business media provider, marking its foray into professional networking.
The scope of the agreement includes broad distribution of CNBC content across the LinkedIn network, integration of LinkedIn functionality into CNBC.com and the joint development of products and content for CNBC.
“This is the perfect collaboration between CNBC’s viewer base of well-educated and affluent professionals and LinkedIn’s powerful professional network,” Mark Hoffman, CNBC president, said.
While CNBC will offer text, articles, financial data from its on-air interviews to LinkedIn, community-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters.
“LinkedIn and CNBC’s partnership will present LinkedIn members with up-to-the minute business intelligence and the ability to engage with other professionals in and around CNBC’s on-air business coverage,” Dan Nye, CEO of LinkedIn, said.