Content management system (CMS) provider Magnolia has opened two new offices in Shenzhen and Bangkok, as part of its commitment to the China and the Asia Pacific market. This deepens Magnolia’s presence in Asia, with three existing offices in Singapore, Vietnam and Shanghai. The company also has partners serving customers in North Asia, India, Australia and New Zealand.
Through the new offices, Magnolia looks to expand its offering of content management and digital experience technologies to the rapidly growing APAC market. MD, APAC Don Lee told MARKETING-INTERACTIVE that the company is also planning to enter the Malaysia and Indonesia markets. "It will be highly probable they will be supported by one office at the start, either in Kuala Lumpur or Jakarta in 2022. The final location of the office will be determined by the concentration of clients and the top talent we are able to hire locally," he added.
The Shenzhen office will be supervised by Hunter Liang, its head of technology for Greater China while its Bangkok office will be headed by Ben Chen, its senior director for consulting. It is also looking to grow its team to six for its Shenzhen office and five for its Bangkok office by the end of the year. According to Lee, the company will look at mainly recruiting technical account managers and solution architects in the digital experience platform or CMS space.
Magnolia decided to open up its Shenzhen office as it sees more prestigious brands coming on board which have their headquarters in Shenzhen. Thus, it "made complete sense" to set up an office there to support its customers better. The rationale is the same for its Bangkok office. Magnolia needed a local office with native resources that can resonate easily with its clients and understand their challenges even better.
“Having recognised a need for intensive personalisation to provide unique experiences to customers, Asian brands are now investing in marketing technology designed to improve digital experiences. With Shenzhen and Bangkok becoming home to new local Magnolia resources and operations, together with our partners in APAC, we are now servicing brands in even closer proximity and helping them create digital experiences for their customers," Lee said. Tim Brown, CEO at Magnolia, added that this decision to open the two new offices is "the most obvious investment" choice he ever had to make.
As a digital experience software company, Magnolia touts its ability to help brands outsmart their competition through better customer experiences and faster digital transformation projects. It also claims to have an Asia-centric approach to complex project customisations, as well as being cloud-agnostic. Some of its clients include insurance company Ping An, BMW China, CNN Philippines, Sennheiser, Roche, and American Express.