CMO Howie Lau and VP of brand experience Oliver Chong exit from StarHub

Howie Lau, chief marketing officer and head of consumer business and Oliver Chong, vice president of brand experience will be leaving StarHub. The telco has confirmed the move to Marketing. Jeannie Ong, chief strategic partnership officer of StarHub told Marketing that Lau will join the public service sector, while Chong will take on a marketing role at another company.

“We would like to express our sincere thanks to them for their invaluable contributions and wish them all the best in the future,” Ong said.

Lau first joined the company in 2015, as the company made key changes to its core leadership team. As CMO of StarHub, Lau is responsible for charting StarHub’s brand and marketing strategies across all marketing functions and ensuring overall marketing synergy and brand consistency. In addition, he oversees StarHub’s Mobility, Pay TV and Broadband businesses as well as content management. Customer value management and digital experience also fall under his purview.

Prior to his time at StarHub, Lau was the vice president, corporate development of Lenovo’s worldwide finance organisation, where he oversaw Lenovo’s end-to-end post merger management and related merger & acquisition matters.

Lau said, “StarHub has been an amazing chapter in my life and I am grateful for all the opportunities, partnerships and friendships which will last beyond the turning of pages. I am confident that StarHub will continue her transformation journey amidst the disruptions in the industry and emerge more successful than before.”

Chong, who has been with StarHub for over 18 years, was instrumental to the growth of the StarHub brand. Last year, the Singapore Advertiser’s Association (SAA) elected Oliver Chong as its new president.

Chong said, “Having spent more than 18 years in StarHub, I will be leaving the company with a heavy heart. Over the years, I have learnt a lot and am thankful for all the experience and opportunities. Together with the team and our agency partners, we have grown the brand and produced many award-winning campaigns that allowed us to connect with our customers. We have a strong foundation and I am confident that the current team of experienced and dedicated marketing professionals at StarHub will continue to build upon the brand’s success.”

StarHub has also appointed Peter Kaliaropoulos as chief executive officer (CEO) of the group. His role starts from 9 July 2018 onwards. He replaces former CEO Tan Tong Hai. Kaliaropoulos brings with him over 35 years of experience in the global ICT sector working with senior executive teams to drive growth and transformation.

Kaliaropoulos will join StarHub from Zain Saudi Arabia, a US$ 2 billion per annum turnover company, where as CEO, he led the company to its first ever net profit in 2017 after ten years of operations. Meanwhile, Tan first joined StarHub in 1999 as general manager of StarHub Internet. He then left to helm Pacific Internet and Singapore Computer Systems before returning to become StarHub chief operating officer in January 2009. In March 2013, Tan was promoted as CEO and executive director of StarHub. Under Tan’s leadership, StarHub grew its enterprise business to more than SG$900 million, transforming the company into more than a consumer and household brand.