CM Binary: The journey of a local boutique digital marketing agency

As an eight-year-old agency, CM Binary has always been hungry for opportunities to explore more and deeper into the digital world with our clients. We started as more of a digital performance agency which helped a lot of clients, later into friends, to reach their objectives in awareness, drive leads and draw sales. Gradually we realised we should, and we can do a lot more than that. 

Since 2021, we actively expanded into more digital initiatives including creatives, video production, AI solutions and more. These are not only an act of responding to clients’ requests, but also an inner call from within the agency, asking for a more comprehensive approach to digital solutions.  

So here we are, a full-on digital marketing agency, offering integrated digital strategies combining performance and creativity, with the ability to support offline campaigns. 

The world after pandemic is evolving quicker than ever, it has never been easy for any marketing agency to adapt, we witness the downturn of many old friends and the emergence of new entities into the industry.  

As one standing, we fight hard to provide insights and solutions for clients to stay ahead of the market. Mixing traditional approaches with new technologies like AI while exploring new paths has always been in our heart, and it is the only formula for success. 

Receiving the bronze award for the Boutique Agency category at Marketing-Interactive's Agency of the Year Award Hong Kong 2024, has been a huge encouragement for us. 

It’s a recognition for our day-in-day-out effort in improving our work. Many people say we are in the worst of time ever and the world is not going to be as great again, but we strongly believe with dedication and devotion, CM Binary will continue to grow and shine. 

Finally, we would like to take this opportunity to express our gratitude to our clients who have trusted us over the past eight years, giving us chances to go on adventures together. We promise to never stop exploring and improving in the future. 

This article is sponsored by CM Binary.