Social shopping network Clozette is showing its support for Breast Cancer Awareness month with its new campaign Pink is Power.
The campaign runs with the tagline “Stylish. Savvy. Connected. Aware.” and was launched yesterday across Clozette's digital platforms to encourage Clozette shoppers to show the power of pink.
This initiative is supported in part by Clozette's ambassadors, comprising fashion and beauty bloggers in the region. It will run alongside facts about breast cancer and its early warning sigh.
Led by the ambassadors from Malaysia, Singapore, Philippines and Indonesia, shoppers are urged to participate by showcasing their creativity through the creation of their own version of Clozette’s Pink is Power ribbon. They can then wear the ribbon, snap a selfie or a wefie, and share the image on Social Media by using the campaign’s official hashtags (#clozette #pinkispower #isupportbreastcancerawareness) and tag at least three of their friends to do the same. These photos will then be curated on Clozette’s Pink is Power homepage.
Founder and chief executive of Clozette, Roger Yuen, said: “Breast cancer is the most diagnosed cancer in women and as a social network that caters to women in the region, we felt that it’s important to support Breast Cancer Awareness month and play our part in spreading awareness about this disease and educating our community about early detection and warning signs.”