Singapore’s Clozette.co is now open for marketing partnerships in the Philippines in response to overwhelming traffic it has been getting from the island nation.
Roger Yuan (pictured), CEO of Clozette, graced the launch party held Wednesday to formally introduce the fashion social network and its landmark partnership with E! Online, the digital platform of the popular entertainment channel E! Network, to local advertisers and content producers.
The industry describes Clozette.co as a Pinterest for fashionistas where women can share pictures of their outfits and also discover and discuss the fashion ensembles made by other users.
But different from Pinterest is its e-commerce component for pre-owned items and new couture from emerging designers and over 3,500 established brands, making it both an ad and sales platform.
Brands and agencies working with Clozette.co will be able to engage a total of three online assets, undeniably making it an invaluable partner especially for local brands with females in mind.
The fashion social network boasts an online female community currently made up of over 300,000 members across the Southeast Asian region that racks up 11.33 million monthly page views. The Philippines accounts for around 10% of this traffic.
Following a deal with NBC Universal last December, business partners can also tap the millions of audiences of E! Online, with Clozette being the exclusive online advertising sales representation for the business unit in Southeast Asia (SEA).
NBC shares that around 38% (2.17 million) of E! Online’s 5.65 million monthly page views from four key SEA countries (including Singpore, Malaysia and Indonesia) come from the Philippines.
While not the focus of the launch party, Clozette is also the technology partner and publisher of Glam Media, widely regarded as the world’s top female online content network, for SEA since 2011.
It commands an army of over 4,000 authors creating content for a wide variety of online portals. Glam Media reports that it receives 9.8 million monthly unique visitors from SEA, with the Philippine accounting for around 19% (1.9 million).
Yuen shared with Marketing that Clozette.co together with E! Online and Glam Media garners a whopping 23 million impressions solely from the Philippines, creating a compelling case to increase its presence in the country.
Clozette.co’s relationship with the local industry is managed by a team of five people, led by Jay Ramirez as sales director. Ramirez is a former account manager, for Facebook & Twitter at Komli Media Philippines.