CleverTap further expands into Thailand market

Customer engagement and retention platform CleverTap has expanded its operations in the Thailand market with three new customers wins, namely dining app Hungry Hub, service provider Seekster, and home furnishing retailer Index Living Mall. These three customers add on to its existing customer, Gojek-backed app GET. Working with Audience IQ as its digital partner, CleverTap's platform allows customers to move from simple acquisition and activation to engagement, monetisation, and retention. Some of the brands CleverTap works with are Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek.

Gaurav Gupta, AVP of sales, Thailand, CleverTap, said with the mobile economy in Thailand "seeing enormous mobile growth", the introduction of CleverTap's platform in Thailand allows marketers to deliver real-time, omnichannel communications for consumer brands in new ways, enable improved customer loyalty, increase customer lifetime value.

Russ Conrad, managing director, Audience IQ, said through the partnership, it is able to offer a platform that enables its customers to get insights and engage across all communication channels in real-time. Conrad added that Audience IQ is confident of opening new opportunities and help organisations to engage and retain their customers.

"We're continually looking for ways to improve our offering and remove life's daily friction for our users. Access to real-time data and insights through tools like CleverTap is critical to this. Understanding how they're actually experiencing our app and services empowers us to make tweaks that result in a richer experience," said Feng Chen, chief product officer of GET.

Peerapat Sirichot, assistant director of online business of Index Living Mall said the CleverTap solution helped the company understand its customers' behaviour. It also enabled the company to create personalised experiences through marketing and product offerings in order to retain its customers.