Clear Channel expands digital OOH offerings

Clear Channel Singapore is launching its latest state-of-the-art technology with a seven-fold expansion of its digital six-sheet inventory.

At present, Clear Channel offers high definition digital panels situated in prime locations, reaching out to city dwellers. The expanded bus shelter networks will light up Singapore skies with the 75-inch digital screens and will be deployed across the island. With effect from the end of the year, brand owners can look forward to new ways to connect and engage with their target audiences.

Clear Channel will roll out additions that provide contextual advertising solutions. Embedded with a HD Camera, colour, gender and object recognition can be executed seamlessly. Beyond audience-triggered content, dynamic targeting messages can be activated based on weather, time, date, news and events. The touch screen functionality would also allow for an interactive and immersive digital experience.

The digital panels are capable of displaying real time information with updates or feeds sourced from social media platforms or directed web links. Meanwhile, new features such as beacons and speakers will be available in 2016.

Clear Channel’s digital out-of-home offerings are targeted to provide its partners and brand owners exclusive capabilities on 13 November 2015 at the Singapore Flyer.

“We introduced Singapore’s first digital out-of-home bus shelter network – way back in 2012. Today, we introduced a seven-fold expansion of our DOOH network. Our Play inventory is powered by back-end technology that allows brands to ad-serve content effortlessly – be it dynamic, real-time messaging, gender recognition, colour recognition, footfall tracking, eyeball tracking, sound or touch – we contextualize content and make your campaign meaningful – with Play,” Kelly Khoo (pictured), chief executive officer of Clear Channel Singapore, said.

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