City Chain Singapore has appointed Bless Inc Asia as its public relations consultancy. The appointment was effective last week and saw the agency undertaking all public relations and publicity matters on behalf of the brand. This includes all future media enquiries, product loans and other media related opportunities.
The Watch retailer carries watch brands such as Solvil et Titus, Ellesse, and Cyma, among many others. It current has a regional presences in over 400 stores across Asia – Hong Kong, Macau, Singapore, Malaysia, Thailand, and China.
In 2015, to highlight its long-running message – Time is Love – Solvil et Titus for the first time, abandoned traditional media to go all digital with support from newly appointed media agency UM and long-time creative partner McCann & Spencer.
Targeting digital and social media, the year-long campaign features local singer Leo Ku and Malaysia celebrity Scha as storytellers, as they share their own romance and recruit love stories around the concept of time from China, Hong Kong, Malaysia and Singapore.