Citi and Grab go regional

Citi, a global bank, and Grab, Southeast Asia’s ride-hailing platform, have partnered up across five markets in Asia Pacific.

The duo will be offering Citi credit card holders a fast and simple way to pay for their Grab rides with their Citibank credit card points. This service aims to encourage convenient of cashless payments to more consumers. It will commence in Singapore and the Philippines, with Indonesia, Malaysia and Thailand to follow shortly.

“Our strategy is to be the world’s leading digital bank which includes delivering an integrated client experience in key digital ecosystems. We have seen that the rapid adoption of mobile and other digital channels has truly transformed how and where people bank and we are delighted to partner with Grab,” Anand Selva, head of Asia Pacific Consumer Banking for Citi said.

He added, “By integrating our services into key applications such as Grab we also will drive growth in our cards business via new acquisitions and increased customer loyalty.”