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Circus Social and Vocanic join forces

WPP’s Circus Social is integrating its products with GroupM’s Vocanic.

This will to allow clients to listen to and analyse social and news data through 20/Twenty, and use VSocial’s publishing features to publish and manage  social presence, said the two in a joint press statement.

Some of the new features include a full social CRM capability that allows brands to search for and track their customers in real-time through ‘Listen in Social & Key Opinion Leaders’, store details and interaction histories in the Data Warehouse, and schedule content optimised for them through learnings from the Social & Behavioural Profile Insights tool.

“We are excited about the opportunities this integration will present to clients,” Shreeniwas Iyer, CEO at Vocanic, said.

“This enables clients to enjoy a platform that goes across the social spectrum, including listening, productivity, publishing, engagement and Social CRM. Circus Social has a wonderful product that greatly compliments the capabilities of VSocial. We are delighted about the prospect of accessing new markets and prospective clients through this partnership with Circus Social.”

Ram Bhamidi, CEO at Circus Social, added: “This partnership is unique because it leverages on the social intelligence and data analytics capabilities of Circus Social as well as the publishing and collaboration features of VSocial. This means we now have joint big data capabilities to create really compelling offers for customers of both companies.”

Most recently both agencies saw their founders exiting the role. Circus Social’s founder Shalu Wasu exited the role earlier this year while Vocanic’s CEO Ian McKee exited his role last year following the acquisition from GroupM.

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