Circles.Life looks beyond telco business as it closes 2018 with 5% market share

Circles.Life has recently claimed to have now reached 5% market share since its launch in 2015. In a statement to the press, the company said that this has now led the company to go beyond telco services and open up its app to non customers.

“As we are reaching 5% market share this year, we are continuing to develop the blueprint of the telco’s future. After the launch of Discover in November (an AI-driven events feature), we opened our app to non-customers and we build on that vision with Ride for Rewards with EZ-Link,” said Rameez Ansar, Co-Founder of Circles.Life.

Explaining the tie up with “Ride for Rewards”, the telco said that it will be offering users 10 Life Points for every ride taken on the bus or train using EZ-Link. All Life Points can be redeemed for rewards. This program is available to all non- customers. The Life Points can be redeemed for vouchers from brands such as Grab, Foodpanda, Lazada, and many others. This partnership is an extension of the ‘Rides Earn Data’ program that was launched in May 2018, which rewarded the telco’s customers with 100 MB for every 10 rides taken with EZ-Link.

Plans for 2019

With 2019 around the corner, Circles.Life said that it aims to be the “world’s most personalised digital service”. To be a digital telco, Circles.Life looks to give “power” back to the customers with its Circles-X technology. The technology automates the end-to-end telco systems in a bid to provide a “seamless” digital experience for all users.

In addition, Circles.Life will leverage further on its telco technology and focus on AI-driven service to create more digital lifestyle products in 2019. While expanding to an AI-driven personalised digital service, Circles.Life will also bring its innovation globally, which will be further revealed next year.

Circles.Life has also opened a data innovation center starting with 25 employees to create a data platform in Bangalore. It targets to have 50 employees in the first quarter of 2019 and will work closely with the Singapore team to create a personalised digital service. The company is committed to SG$25 million for a long-term sustainable growth.

And while the future looks bright for the company, it isn’t without its fair share of hiccups. Just last week, Circles.Life apologised and had to pull down its latest billboard featuring local actress Eunice Olsen, which led to the actress also filing a police report.

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