Over the weekend, Circles.Life promoters have been spotted along Orchard Road giving away SG$2 in cash to any new user that downloads its app. The activation, which is taking place at several locations from mid-April to end-May, is a pre-cursor to a new launch on lifestyle feature, Discover.
In a statement to Marketing, a Circles.Life spokesperson said that the company is announcing “something” that seeks to reinforce that it is “more than just a telco”. The move also aims to spread awareness that the Circles.Life app is also available to non-subscribers. When asked about the increase in downloads from the mobile roadshows, the spokesperson declined to reveal specific figures, but said that the response has been positive so far.
The mobile roadshows are targeted at data-savvy individuals who are on the lookout for exciting events, added the spokesperson. Since Discover was launched last year, she said Circles.Life has been updating the feature based on suggestions from its current users and focus groups.
For example, Circles.Life has created a geo-location feature, Discover Now, which enables users to find things to eat, do, or see on the move. Besides better curation of events and navigation, daily giveaways and more deals have also been added on the app.
Circles.Life was behind mysterious cash-dispensing vending machines in February 2018 that drew near to a thousand people, prompting the police to step in. The stunt saw consumers putting in three dollars into the vending machines at Raffles Place and getting SG$50 back in return. It was a move to promote the telco’s new three dollar product.
Most recently, it made headlines for its open letter to big boy competitors Singtel and StarHub accusing the two of mimicking its plans and products. The founders of Circles.Life released a letter on The Straits Times and The New Paper addressing to fellow telcos “red” (presumably, Singtel) and “green” (ironically, StarHub) in Singapore for “finally recognising that its customers are not happy”.
Back in December 2018, Circles.Life has claimed to have now reached 5% market share since its launch in 2015. In a statement to the press, the company said that this has now led the company to go beyond telco services and open up its app to non customers. Moving forward, it aims to be the “world’s most personalised digital service”.
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