Cinemaxx Indonesia debuts new concept just for parents

Cinemaxx Global Pasifik, a cinema chain under Lippo Group in Indonesia, has launched a new offering targeted at parents and families called Cinemaxx Junior. Located at Pluit Village, Jakarta, the new concept looks to provide a safe, stimulating and entertaining place for children while allowing parents to catch movies worry-free in the cinemas.Cinemaxx Junior will also provide a myriad of programs for children between the ages of three and eight, ranging from performing arts, puzzle and games, arts and crafts, mini cinema, reading corner, and an indoor playground. According to a statement, these programmes were created to stimulate and develop the kids’ early childhood learning and applications of hard and soft skills such as confidence and creativity.“The enhanced Cinemaxx Junior will make Cinemaxx Pluit Village a new destination for families looking to satisfy their entertainment needs, respectively parents and the young children,” Anthony Sondakh, deputy CEO of Cinemaxx said.Marketing Interactive has reached out to Cinemaxx for additional details.In November, Cinemaxx appointed marketing veteran Celeste Koay as chief marketing officer, charged with “ongoing evolution” of the Cinemaxx brand. She reports to Cinemaxx CEO Gerald V. Dibbayawan, who was previously the CEO of TGV Cinemas in Kuala Lumpur, before joining Cinemaxx about six months ago.