CIMB on the hunt for media agency

CIMB is on the hunt for a digital-focused media agency to handle media buying and planning duties for the next two to three years, A+M understands. A+M understands the incumbent is BPN, which has held the account for approximately to six years. A+M understands that an agency will be appointed later in the year.A+M has reached out to CIMB for a comment. BPN declined to comment on A+M‘s queries.Currently, the bank also works with Ogilvy, M&C Saatchi and Geometry Global. In May, the bank tugged at consumers’ heartstrings with its Hari Raya film titled “Seribu Erti Kesyukuran” (the true meaning of gratitude), which shone a spotlight on the act of forgiveness, aiming to make it a virtue of everyone, young and old.Done in collaboration with Ogilvy Malaysia, the film depicted the journey of a family’s struggle where the mother is unable to keep her promises of providing her daughter with an education and new clothing, causing the daughter to be disappointed.For the financial year ended 31 December 2018 (FY 2018), CIMB posted an operating income of RM17,381,968, a slight dip from RM17,626,496 the previous year. In its annual report, the group said that it “remains cautious” for 2019 in view of the sustained external headwins. Nonetheless, CIMB expects ASEAN’s growth rate to remain robust and is confident that its Forward23 five-year strategic plan will place it on a sustainable growth path.In the past year, CIMB has been doubling down on its efforts to target the halal market. Last September, it unveiled the CIMB ASEAN-China Halal Corridor, an enhanced trade network linking halal businesses across China and the region. The initiative will leverage on CIMB’s strategic partnerships and ASEAN footprint, and will focus on agribusiness, cosmetics, F&B, modest fashion and pharmaceuticals.Earlier this year, CIMB Islamic Bank tied up with SimplySiti, a Malaysian brand offering halal beauty products, to help the latter expand its halal beauty care business beyond Malaysian. The local brand will also leverage the end-to-end support of the CIMB-ASEAN Halal Corridor and CIMB’s regional network, to meet the demand for halal beauty, cosmetics and skincare products across the region.It is also eager to identify and attract ASEAN’s top creative, young digital talent and launched its inaugural CIMB 3D Conquest. The hackathon-style event was open to all tertiary students and revolved around data science, fintech and coding. Meanwhile, the “3D” in the name stands for data, digital and disruption.Read also:CIMB tugs at heartstrings with Raya spot on gratitude and forgivenessCIMB Group names chief fintech officerCIMB’s digital banking lead takes on new role in CX