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Cigna TTK Health Insurance picks TBWA

Cigna TTK Health Insurance Company has appointed TBWA as its creative agency of record.

“We were impressed with TBWA’s strategic thought and insightful creative work during the pitch,” said Gaurav Rajput, chief marketing officer at Cigna TTK Health Insurance.

“We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition.”

Shiv Sethuraman, chief executive officer of TBWAIndia, said, “The health insurance category is a challenging and fast growing category where ‘Disruptive’ thinking will be necessary to carve a place for Cigna TTK.”

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