Cigna Hong Kong and The CareVoice launch blüüm woman partnership

Cigna Hong Kong and Asian health insurtech company The CareVoice have partnered to launch "blüüm woman", a new solution that combines medical protection and innovative technology for women's health services in Hong Kong.

Available through the blüüm integrated health platform, the solution's offerings are two-fold. The "Cigna HealthFirst Elite Medical Plan" offers comprehensive medical protection including flexible coverage (hospital accommodations, annual deductions, optional benefits) and personalised professional support, while the "Cigna HealthSecure Lady Care Plan" offers significant protections for expenses that arise from critical illness, including financial support up to 24 months and various protections across different life stages. 

In addition the plans, the blüüm woman solution is backed by a portfolio of digital health services provided by The CareVoice. Mindfulness, nutrition and body measurement services enable women to monitor and be aware of their health through their mobile device to reduce risks and manage their health more efficiently. 

The partnership aims to support women through all elements of life, including mental health concerns, maternity care, and managing illnesses. According to the Hong Kong Cancer Registry, the number of cancer cases among women has risen each year, and breast cancer cases have increased by nearly 80% compared to a decade ago. 

"The COVID-19 pandemic has impacted Hong Kong people from all walks of life. For women in Hong Kong this has meant juggling multiple roles and often involves having to manage the pressures created by family and work related stress. Our partnership with The CareVoice enables us to provide services that are tailored to support the specific needs of women in Hong Kong. This will help them protect their own health so that they are better equipped to cope with unexpected challenges in life such as hospitalization, dealing with cancer treatment, or pregnancy related issues," said Julian Mengual, CEO of South East Asia & Regional Health Solutions at Cigna. 

"We are excited to partner with Cigna Hong Kong to provide well-rounded protection to women in Hong Kong. We are dedicated to innovating on behalf of the Hong Kong people and are committed to bringing custom made health solutions to people of different ages and health needs. Through CareVoice’s digital services, Cigna’s insurance expertise, and blüüm’s health platform, we want to support women in Hong Kong by protecting and helping them manage their health easily," added Jan Velich, co-founder and CBO of The CareVoice.


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