Chubb Life has rolled out a new advertising campaign to promote its new critical illness product “Embrace Care Critical Illness Protector”.
The new critical illness product provides comprehensive protection against critical illness for individual customers and extends its support to their families. Celebrity Jason Chan (陳智燊), who recently became a father of his newborn son, is featured in the advertisement to tie with the family-first theme.
Chan portrays as a typical example of young parent that needs life insurance. The campaign leverages Chan’s real-life story to present the protection needs of different life stages and promotes the brand message that Chubb Life is the preferred life insurance.
The advertisement is available on various advertising channels, including print, OOH, digital and social media, from now till mid-Dec.