Christina Lim to leave Dentsu Singapore managing director post

Christina Lim is leaving her post as managing director at Dentsu Singapore, with her last day being today. Her appointment which was effective 15 May 2017 onwards, saw her reporting to Rosalynn Tay, CEO of Dentsu Aegis Network Singapore.

A Dentsu spokesperson confirmed the move and said she would be pursuing other career opportunities. "We thank Lim for her contribution and wish her well for the future. Replacement will be announced in due course," the statement added.

Marketing understands she will be taking on a role on the client side.

At Dentsu, Lim was tasked to work closely with Andy Greenaway, executive creative director of Dentsu Singpore. Prior to her new role, she spent 10 years at NTUC Fairprice. She helped transform the homegrown grocery retailer into a progressive and innovative brand in its field.

She also spent 18 years in the advertising industry where she also took on senior positions in Publicis Singapore, TBWA Singapore and EURO RSCG Singapore (now known as Havas Worldwide Singapore) and has worked on blue-chip clients such as Hewlett Packard, AVIVA, Western Union and Dell.