Christina Lim takes on marketing role at honestbee

Former Dentsu Singapore managing director and NTUC FairPrice marketer Christina Lim is joining honestbee as vice president of marketing. She will be based in honestbee headquarters in Singapore, reporting to honestbee CEO and co-founder, Joel Sng.

In this new role, Lim will be a key member of the honestbee leadership team, and will be tasked to lead the marketing team as it continues to ramp up its integrated efforts to drive brand awareness and loyalty across all its business verticals.

Prior to holding the role of managing director at Dentsu Singapore, Lim spent a decade at NTUC Fairprice, where she played a key role in the homegrown grocery retailer’s overall transformation as an innovative brand. She also held leadership positions in several leading agencies such as Publicis Singapore, TBWA Singapore and EURO RSCG Singapore (now known as Havas Worldwide Singapore).

Lim said, “Now on its third year of operations, honestbee has been continuously introducing innovation across the online concierge and delivery space. I’m delighted to be joining the team and leading the marketing organization to the next stage of the business.”

“As honestbee moves forward with its vision to become a truly leading online marketplace, we are thrilled to have Christina join our growing executive bench. We are looking forward to seeing her bring to the team her deep understanding of consumer marketing and solid experience as an industry leader,” said Joel Sng, CEO and co-founder, honestbee.