Chope issues apology after email campaign goes out in error

Chope Singapore's CEO, Arrif Ziaudeen, has issued an apology after an email about a campaign went out to email subscribers as a mistake. 

In his email, Ziaudeen noted that email subscribers had received the promotion in error as they should not have been included in the recipient list. 

"At Chope, we strive to provide a seamless and personalised experience for all Chope users, including if you request not to receive communications," Ziaudeen wrote in the email that was seen by MARKETING-INTERACTIVE.

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He continued by writing:

Unfortunately, we fell short of those standards in this instance.

Ziaudeen went on to assure subscribers that their privacy and data security has not been compromised and that the mistake was in its own send settings. 

He added that Chope is taking "immediate action" to rectify the situation and to prevent such errors from happening in the future. The team is also conducting a thorough review of its email campaign processes to ensure that only the appropriate recipients receive their emails. 

"Sorry again, we are committed to improving our processes and regaining your trust," he concluded. 

The email campaign in question was one for a Super Brand Day done in collaboration with The Fullerton Hotel Singapore. It offered subscribers a list of discounted vouchers for restaurants and experiences at The Fullerton Hotel Singapore including The Landing Point, The Courtyard, Jade and The Fullerton Spa.

Prior to this incident, Chope incorporated new features as it was shedding its former identity of being a purely reservations-based platform. Since late last year, it has positioned itself as an all-in-one dining platform, covering discovery and payments.

Under a launch named “Dining Made Easy”, the new feature is available in Singapore but will also progressively be rolled out across the region with Indonesia being its key focus after Singapore. The new feature also incorporates ratings from Tripadvisor to facilitate dining discoverability and connections between customers and more than 13,000 merchants on the site.

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