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Chope sheds former identity of being purely reservations-based platform

Chope sheds former identity of being purely reservations-based platform

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Chope, an F&B technology platform, has incorporated new features as it sheds its former identity of being a purely reservations-based platform. It is now positioning itself as an all-in-one dining platform, covering discovery and payments.

Under a launch named “Dining Made Easy”, the new feature will be available in Singapore but will also progressively be rolled out across the region with Indonesia being its key focus after Singapore The new feature also incorporates ratings from Tripadvisor to facilitate dining discoverability and connections between customers and more than 13,000 merchants on the site.

According to the company, it will also be improving its global search capabilities, including additional filters, pre-search fields, and presented guides based on relevant keyword suggestions. Chope has also expanded the pool of mass-market vendors to provide additional kiosks, quick-service restaurants, and fast food establishments.

The addition of Order & Pay mini-programs for retailers and brands, linked with in-store ordering, delivery, and pick-up capabilities, aims to give Chope customers an integrated cashless experience and avoid queues and shorten wait times at hawkers, fast food restaurants, and other establishments.

Chope has also made an SG$1 million strategic investment into Getz Group, a Singapore-based F&B digital payments provider. Chope claims that with the investment, the two companies will be able to draw on one another's expertise to deliver an end-to-end module that addresses every requirement of an F&B merchant and provides F&B enterprises with the ability to take charge of their digital transformation.

Chope has launched a digital campaign that covers social and third-party channels. This includes a campaign video which it has posted on its social media platforms. 

Arrif Ziaudeen, founder and CEO of The Chope Group said: “It is truly an exciting time for the F&B industry as restaurants and merchants turn to technology more than ever to address the growing needs and expectations of diners. With our enhanced product offerings and recent partnerships, we believe Chope can truly make dining easy not just for diners, but for F&B establishments alike.”

Heather Cheong, VP of regional marketing at The Chope Group said “Dining Made Easy” is ultimately about Chope minimising the hardest parts of dining - the planning, decision making, and administrative tasks “that take you away from the best parts - the ability to spend quality time with the ones you are dining with”.

“With this, we also want our diners to update their view that Chope is a reliable and trusted platform not only for reservations but for many of their other daily dining needs,” she added.

In the months to come, Chope has announced its plans to explore onboarding more merchants, enhancing its application, and introducing a wider range of features catered to the masses.

Chope first launched its mobile application in 2012 as a purely reservation-based platform. The mobile application has since reached over 500,000 installs according to Google Play and is ranked ninth in Food and Drink, according to Apple App Store.

Related articles:
Chope Indonesia hires Reza Gosal for newly created head of marketing role
Chope partners up with Meituan-Dianping to lure in Chinese tourists
Chope next to take a swipe at Scoot's email glitch after Domino's

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