Chinese digital marketing agency takes stake in Royce Yuen's MaLogic

Miaozhen Systems, Beijing-based marketing data and technology agency, took a stake in MaLogic, a tech-based consulting firm co-founded by Eliza Wong, former CEO of Synovate, and Royce Yuen, former chairman of Ogilvy Hong Kong.

MaLogic and Miaozhen will join forces to develop facial recognition technology in a bid to track consumer's purchase journeys from online to offline retail environments, allowing retailers and brand-owners to understand the behaviour of their customers as well as engage them at different touch points.

Founded by Wu Minghui in 2006, Miaozhen Systems is headquartered in Beijing, with branch offices in Shanghai, Guangzhou, Yantai, Singapore, Japan and USA.

“We are extremely pleased to team up with Miaozhen which is a proven industry leader,” said Eliza Wong, co-CEO of MaLogic.

“We will be co-developing some exciting IP products that are intended to empower clients to fully leverage the latest technology for more effective business and marketing management.”

“Our skillsets are highly complementary and we have a shared vision to further expand the horizon of the industry,” said said Wu Minghui, chairman and CEO of Miaozhen.