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China’s Suntchi inks deal with CFDA

Suntchi (Shanghai) Brand & Technology Co., Ltd has formed an exclusive 5-year strategic partnership with the Council of Fashion Designers of America (CFDA).

The partnership will create the first gateway connecting China’s premier business network and marketing giant’s branding platform with U.S. based fashion brands and designers. CFDA’s 500-plus members will now have unrestricted access to the Chinese market.

“Partnering with Suntchi aligns with our mission to strengthen the impact of American fashion in the global economy,” said Steven Kolb, president & CEO of the CFDA. “Suntchi is well established and uniquely positioned to offer tremendous opportunity and exposure for our members to their extensive network of business partners in China.”

“By connecting two powerhouse continents, with fashion brand management, this strategic partnership marks the beginning of a new era for American fashion companies desiring to expand into China and vice versa,” said Paul Fang, founder & CEO of Suntchi.

“We take great pride in branding and marketing new and established designers, identifying cultural trends and increasing market share. It is an honor to announce our long-awaited partnership with the CFDA, which is certain to create massive opportunity for American designers, many of whom, require our Super IP+ integration platform to operate in China. Thousands of fashion & lifestyle companies can now connect to create new consumer scenarios and consumption patterns, combining entertainment, art, and fashion to prompt China’s consumer adoption.”

Suntchi is a full-service management company focused on the fashion and entertainment industry with offices in Shanghai, Tokyo and New York.

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