China wedding platform Hunliji appoints OMD as agency of record

China online wedding service platform Hunliji has appointed OMD as its agency of record, overseeing its communications planning, strategy and media buying duties across all channels.

The account will be serviced by a team of media, strategy and data specialists out of the network’s Shanghai office, with an aim to deliver continued growth for the Hunliji app by leveraging integrated communications. 

Sadhan Mishra, managing director of OMD Shanghai, commented, “Hunliji is the perfect example of the digital economy companies thriving in China’s mobile-first consumer landscape. We look forward to working with the team to achieve their business objectives and take the Hunliji app to the next level.”

Launched six years ago, Hunliji has grown to become one of the most comprehensive online marriage service platforms in China. Starting as a simple online storefront for wedding service merchants, the app has since evolved into a vertically integrated one-stop portal for wedding-related planning and management.

Its services include banquet reservations, photography, video, wedding planning, dresses, jewellery, room layouts, car rentals, invitations, ceremonialists, makeup, as well as overseas wedding preparations.

“We are excited to partner with OMD and bring our brand slogan of ‘Perfect Wedding with Hunliji’ to life through our media communications,” said a spokesperson for Hunliji. “Throughout the pitch, the team at OMD demonstrated their integrated capabilities and superior understanding of today’s consumers, coming up with a bespoke approach for the Hunliji brand.”