Meet the MARKies Awards 2026 finalists

MARKETING-INTERACTIVE has officially unveiled the finalists for the MARKies Awards 2026, shining a spotlight on the campaigns that are redefining creativity, strategy, and effectiveness across Singapore’s bustling marketing scene.

Now in its 17th year, the MARKies continue to celebrate work that pushes boundaries and delivers tangible impact. This year, the awards spanned 45 categories across two pillars –creative ideas and media usage –and introduced a brand-new category: Most Creative – Purpose-Driven Campaigns. The addition recognises the growing influence of purpose-led storytelling.

Agencies competing across both streams are also in the running for the prestigious Overall Creative Ideas MARKie and Overall Media Usage MARKie, honours reserved for campaigns that demonstrate excellence across the board from concept to execution.

The entries were evaluated by a formidable panel of 21 senior marketing leaders, whose diverse experience and sharp industry insight helped identify the campaigns that truly stand out.

Ying Shing Ling, deputy director (integrated marketing) at National Gallery Singapore, noted that the campaigns that rose to the top shared a common thread: a deep understanding of their audience and a bold, creative vision. “In today’s crowded media landscape, the campaigns that stood out were those anchored in a clear human insight and a distinctive idea. The strongest work then used media thoughtfully to amplify that idea and create meaningful connections with audiences.”

For Snigdha Nandan, global head of digital marketing and marketing effectiveness at Standard Chartered Bank, judging the MARKies was a reminder of marketing’s power to inspire.  “It was an absolute delight judging the MARKies this year. Going through the entries reminded me how powerful thoughtful marketing can be. Some of the best entries combined sharp insight with bold creativity and immaculate execution, setting a remarkable benchmark for the industry," she said. 

Meanwhile, Pei Ling Ho, regional head of creative (APAC) at Duolingo, highlighted how the standout campaigns reflected the reality of today’s non-linear consumer journeys: “The work that rose to the top and made the shortlist didn’t follow a straight line. They embraced the chaos of modern journeys and engineered ideas to live, move, and perform across an entire ecosystem. In today's marketing landscape, these punch above the weight class.”

Additionally, Joshua Leong, head of performance marketing at Charles & Keith, said that the overall quality of entries revealed ambition and effectiveness in equal measure. “Across the categories, this year’s entries demonstrate the courage to challenge conventions, the creativity to inspire audiences, and the results that define truly exceptional marketing. Well done to all who participated this year," said Leong. 

The excitement will culminate at a live gala dinner on 29 April at Shangri-La Singapore, where winners of the 17th MARKies Awards will be revealed. The event promises to be a celebration of ingenuity, innovation, and the teams behind the campaigns that are shaping the future of marketing in Singapore.

Curious to see who made the shortlist? Explore the full list of MARKies Awards Singapore 2026 finalists here.

For gala packages, speak to our project managers for more info:

Mohanesh Kumar

Senior Regional Project Manager

Tel: +65 6692 9031 Ext 230

Mobile: +65 9895 3365

mohaneshk@marketing-interactive.com

Leshka De Leon

Regional Project Manager

Tel: +65 6692 9031 Ext 816

Mobile: +63 962 668 6030

leshkadl@marketing-interactive.com

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