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Twitter China MD steps down amid restructure

The managing director of Twitter’s China operation, Kathy Chen, announced her departure from the company on Saturday.

In a series of 12 tweets, Chen claimed that the team have grown the Greater China advertiser base nearly 400% over the past two years, and Greater China is one of the fastest-growing revenue markets in APAC for Twitter.

“Now that the Twitter APAC team is working directly with Chinese advertisers, this is the right time for me to leave the company,” she said.

“Working at Twitter has opened my mind, my passion is to connect people to the world through cross-cultural communications & businesses,” she added, and said that she will pursue more international business opportunities.

Chen took the role in April 2016, and was tasked with expanding the company’s enterprise offerings in Greater China. Prior to joining Twitter, Chen worked for Cisco and Microsoft. She also worked for the Chinese military, and had apparent links with the Beijing government.

Her departure follows that of Parminder Singh, the former managing director for Twitter in India and the Middle East, Adam Messinger, chief technology officer, and Adam Bain, chief operating officer, who have all left Twitter recently.

In October 2016, Twitter announced it would be cutting 9% of its workforce, as it tries to cope with dwindling revenue growth. As part of a global restructuring, Twitter’s Hong Kong office moved its business to Singapore in the same month.

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