China Taiping Insurance Singapore (CTPIS) has unveiled a new integrated campaign anchored on positive moments of Singaporeans. Themed peace, love and bliss, the “moments” tie back to the insurer’s protection, retirement, wealth building and legacy planning offerings.
The campaign, running across print, out-of-home mediums and digital media, aims to raise awareness of the brand and its financial solutions. It also seeks to position CTPIS strongly in the Singapore market as a “trusted, reliable insurer for life’s moments”.
The moments featured include a working professional overjoyed to receive a gift, a young couple with their child, and a dream lifestyle during retirement years. The series is set against the brand’s corporate colours to strengthen brand awareness and recall and interwoven with the moments pictured are typographic headlines inspired by Chinese calligraphy to reference the company’s longstanding heritage in Asia, added the company. Out-of-home platforms include buses, taxis, MRT stations and bus stops. DAGNC and IPG Mediabrands were involved in the campaign.
“Everyone wants peace of mind whether it is securing your family’s well-being or planning for your retirement. Through this campaign, we aim to inspire Singaporeans to take actions to better prepare for their future with the right financial solutions,” said CTPIS head of marketing Cindy Cheng.
She added that ultimately, insurance isn’t just about protection, it is an expression of love for consumers’ loved ones.