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Cheil wins ChinaHR account

After fierce competition against three other agencies, Cheil Greater China has won the integrated marketing business for ChinaHR.com, an online recruitment website in China.

“To meet our current demands, ChinaHR.com needs to find a truly integrated marketing partner to deliver effective solutions,” said Ivan Yuen, CMO of ChinaHR.com.

“With a deep understanding of clients’ desires and business objectives, Cheil provides cost-effective, efficient and practical creative and media solutions. That is the reason why we chose Cheil as our partner.”

Cheil Greater China’s CEO Aaron Lau added, “Amid the new brand landscape and communications requirements, the win of ChinaHR once again challenges our capabilities on integrating marketing ideas and operating omni-media.”

“Meanwhile, facing an increasingly competitive market, our service team needs to plan and execute integrating marketing ideas in an effective and all-round manner.”

In the past year, Cheil has provided strategy and creative services for many internet brands including letv.com, 9Fbank.com, baidu and LINE.

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