Charles & Keith expands footprint in Hong Kong

Singapore-based fashion brand Charles & Keith has added a new store in Central to its network in Hong Kong, following its first store in Shatin opened in September.Located at Parker House in Queen’s Road Central, the new store is now showcasing products including boots, clutches and bags. South China Morning Post's report said most of the items cost less than US$100 (about HK$785).The aesthetics of the new store is inspired by the brand’s refined design philosophy, and designed to be in line with the brand identity, as well as to enhance the overall shopping experience. To provide customers with a curated experience, each section of the store communicates the different stories of the season.SCMP also quoted the management of the brand that the Hong Kong market is supported by positive market sentiment and consumer intelligence - as Hong Kong's women are experimental with fashion and desire contemporary and trends-focused designs.Founded in 1996 by brothers Charles and Keith Wong in Singapore, Charles & Keith is a fast-fashion footwear and accessories retailer and has a global footprint across Asia, Europe, Latin America and Africa and the Middle East. Positioned itself as a affordable yet stylish brand, Charles & Keith has a strong presence in Asia-Pacific, including the Philippines, Thailand, Japan and Malaysia.