Mediacorp’s news channel Channel NewsAsia has rebranded to â€śCNAâ€ť as it looks to “embrace a new transmedia and multiplatform” identity, keeping in line with Mediacorpâ€™s overall transformation. This was unveiled at CNA’s 20th anniversary whereÂ Mediacorp chairman Niam Chiang Meng said Channel NewsAsia has been working towards transforming itself into a transmedia company, available on every platform that the public is using.
“We intend to be an impartial provider of accurate information and insights, and a source to uplift the standards of journalism and knowledge amongst the public,” he said. He added that aggregators, online news, celebrity bloggers and citizen journalism have become commonplace in the media landscape.
Part of its content initiatives as CNA steps into its third decade, there will be a roll-out of customer-centric content that reinforces its reputation as a “proactive player” in a multi-platform mediascape. These include aÂ CNA Leadership Summit, slated for the third quarter of 2019. This inaugural conference will bring multi-industry movers and shakers together for a debate and discourse about â€śAsian Leadership in Global Innovationâ€ť.
There will also be a “Tell CNA” platform, in addition to CNAâ€™s existing citizen journalism initiative for audiences to engage with the news by being “CNAâ€™s eyes and ears” on the ground. Tell CNA is a platform for public submission of audiovisual material through its website, WhatsApp or mobile apps, all of which will be verified before being reported by CNAâ€™s editorial team. The other initiatives includeÂ “CNA Talk”, which isÂ an improvement upon the existing 938NOW, its live talk-show format. It assigns an avenue for two-way audio dialogue with its audiences.
Moreover, a news and current affairs programme called Asia First will also be unveiled. The series will showcase cross-platform synergy by syncing live coverage between CNA’s radio and TV news studios. The show is available for consumption at consumersâ€™ convenience via online viewing and listening.
Digitally, CNA content is consumed by an average of about 10 million unique visitors, generating about 73 million page views every month. With around 2.8 million Facebook followers, and an average of 26 million Facebook video views every month, CNA claims to have the highest social following on Facebook amongst news networks in Singapore. In addition, the CNA Lifestyle website is said to draw in almost 830,000 unique visitors every month.
Currently, CNAâ€™s premium programming also reaches more than 82 million households in 29 territories across Asia, the Middle East and Australia. It draws an average of over 600,000 PMEBs across TV and digital in Singapore monthly. Meanwhile, its digital developments are bolstered by back-end IPs such as the in-house content analytics platform RIPPLE, which aggregates analytics of reader consumption patterns and characteristics, trending themes and performance predictions to enhance the efficacy of editorial decision-making.