Channel Factory, a global brand suitability and contextual advertising platform for YouTube, has bolstered its APAC leadership by naming Kevin Rooney (pictured left) as managing director for Southeast Asia and India.
In his new role, Rooney will assume overall responsibility for SEA and India and collaborate closely with Alex Littlejohn, managing director for APAC, Channel Factory, and other APAC leaders to drive Channel Factory's growth in Q4 and beyond.
Rooney brings over 20 years of experience in sales, leadership and marketing. He has also worked across WPP agencies for over 19 years with his former role being APAC CEO for mSix and Partners.
Rooney succeeds Marcus Pousette, who was appointed as Channel Factory's managing director last January as the company sought to scale up its efforts in the SEA region by leveraging Asia’s growing online advertising market. The appointment came in line with Channel Factory’s business plan in expanding operations across the region, specifically in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.
Meanwhile, Kriti Jetley (pictured right) is appointed as head of sales for SEA. Jetley brings with her 14 years of experience in the dynamic digital landscape of the APAC region.
Most recently head of product marketing at TikTok SEA, she has also held senior sales roles at Criteo and Outbrain. Jetley will be expected to drive Channel Factory's sales efforts and build on key client relationships in the SEA region.
Alex Littlejohn, managing director of APAC at Channel Factory, said: "We are delighted to welcome Rooney and Jetley to the Channel Factory team. Their wealth of media and industry experience will contribute significantly to our growth in the APAC region, and we look forward to achieving great success with this robust team."
Meanwhile, Rooney said: "I am honoured to join Channel Factory as managing director for Southeast Asia and India, and I look forward to driving the company's growth in these vibrant markets. Channel Factory's commitment to transforming the media landscape through brand suitability and advanced technology aligns perfectly with my passion for innovation and business development."
Jetley said in the era of burgeoning user-generated content, reaching in-target audiences at scale has become a formidable challenge for brands and the demand for effective brand suitability solutions has never been more critical.
“I am thrilled to extend my expertise across the digital landscape and contribute to Channel Factory's mission in this regard,” she added.
MARKETING-INTERACTIVE has reached out to Channel Factory for more information.
With offices across the USA and a presence in over 30 countries worldwide, including EMEA, MENA, APAC, ANZ and LatAm, Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual suitability and alignment, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities.
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