UK marketing agency, Cambridge Creative, has named Susana Tsui Fitzpatrick (pictured) as managing director, according to a statement seen by MARKETING-INTERACTIVE.
Prior to this appointment, Fitzpatrick was at EssenceMediacom as its chief growth officer, a role she held for a year and a half. In her time there, Fitzpatrick led business development and marketing across the EssenceMediacom UK Group including EssenceMediacom London, North Group, Scotland and EMX.
Prior to that, she helmed the role of president at Tatler Asia Group which saw her transforming the media brand into a "data-informed, digitally enabled, bespoke experiential content company", according to her LinkedIn profile. She also developed Tatler's eCommerce platforms - Tatler Curates, The Tatler Bar and Tatler Style in her time there.
Before joining Tatler Asia Group, Fitzpatrick was CEO, media and community at theAsianparent, a parenting social media network.
Fizpatrick has also helmed leading roles in agencies such as Dentsu International China, PHD Asia Pacific, and Ogilvy over her extensive career.
With her extensive experience, Fitzpatrick will assume full responsibility for the leadership and development of Cambridge Creative, playing a key role in meeting the company's growth goals.
In her new role, Fitzpatrick will report directly to Jim Gandon, founder of Cambridge Creative. Her key focus areas would be in building the agency's reputation, leading client growth, developing new innovative product offerings, and driving better business outcomes through technology and data.
"Fitzpatrick's incredibly strong knowledge and experience will be vital as we continue our ambitious plans to grow and develop marketing strategies for our clients," said Gandon.
"We pride ourselves in delivering great results through our creative and digital solutions for our clients. Fitzpatrick's appointment will ensure that these solutions continue to improve through team development and harnessing the latest technologies,” he added.
“I am excited to be part of Cambridge Creative’s dynamic and growing team. My passion has always been building successful businesses and servicing the community, so this opportunity is the perfect fit for me," said Fitzpatrick, expressing commitment to push creative boundaries in her role.
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