Changi Airport Group (CAG) has re-appointed Havas Media Singapore as its media agency of record following a pitch. The appointment is effective immediately for a two-year period. Havas Media Singapore will handle CAG’s traditional media planning and buying, as well as support the brand’s digital media strategy.
“Havas Media’s consistency in understanding our business with a focus on incisive data-driven consumer insights and actionable media plans, influenced the decision. We look forward to our continued partnership with Havas Media to reinforce our brand presence in Singapore,” said Ivan Tan, senior vice president, corporate & marketing communications.
“We are extremely honoured to have been re-appointed as the media agency of record for a local icon such as Changi Airport Group. Havas Media has a proven track record in creating meaningful media experiences via data and tech and we look forward to bringing this partnership to greater heights,” said Jacqui Lim, CEO, Havas Group Singapore.
Havas Media was previously CAG's media partner in 2015, reported to be worth SG$16 million. CAG currently works with Ogilvy for creative and duties, and retained incumbent GOODSTUPH for social duties for a period of two years.