Vikram Sakhuja, group strategy officer of GroupM Worldwide and previously global CEO of Maxus, will join the Madison Media Group as equity partner and group CEO.
In his new role, Sakhuja will also manage the OOH division of Madison World. Meanwhile, Gautam Kiyawat, current CEO of Madison Media Group, will relocate to Singapore.
Sakhuja was replaced as global CEO at Maxus in October 2014 by Lindsay Pattison. He held the role for a little over two years. He has held numerous other roles at GroupM which included global strategic development officer GroupM, CEO of GroupM South Asia and Mindshare South Asia.
He has over 28 years of experience in the marketing industry across media, brand marketing and marketing research.