Centrestage returns to generate fashion heat in Hong Kong

The annual fashion event Centrestage will return for its fourth edition, running from 4-7 September at the Hong Kong Convention and Exhibition Centre. This year, the show will feature 240 brands and more than 40 fashion events.Organised by the Hong Kong Trade Development Council (HKTDC), and sponsored by Create Hong Kong, of the HKSAR Government, this year’s show will showcase 240 fashion brands, including more than 80 local brands, along with international labels from Mainland China, France, Italy, Japan, Korea, Taiwan, and the United States.Centrestage 2019, themed “Future Tribes”, will feature three thematic zones: ALLURE – representing craftsmanship, refinement and elegance; ICONIC – displaying avant-garde designs; and METRO – showcasing contemporary, minimalistic expressions of urban life.One of the highlights will be the opening gala show Centrestage Elites, featuring Hong Kong designer Anais Mak’s internationally renowned brand, Anais Jourden, as well as New York designer Joseph Altuzarra’s brand, Altuzarra.Centrestage will also include the finals of the Hong Kong Young Fashion Designers’ Contest 2019, and the “Meet the Visionaries” seminar series which covers design inspirations and the latest fashion trends.There will also be 36 buying missions comprising around 1,600 international fashion buyers who will provide opportunities for designers to interact with the industry and obtain useful market insights.Meanwhile, “Hong Kong in Fashion” will run 90 fashion events beyond the Centrestage fairground across the city from 17 August to 30 September, collaborating with more than 90 Hong Kong fashion boutiques, restaurants, hotels and cultural landmarks to roll out a wide variety of activations such as exhibitions, live music events, dance performances, fashion-themed floristry workshops and parades.“Centrestage returns once again to provide a comprehensive promotional platform through which Asian fashion brands and budding designers can launch and present their latest fashion collections and connect with global buyers and fashionistas at the same time,” said Benjamin Chau, HKTDC deputy executive director.