Central Yards Edible Art Fair to debut in HK in March

Central Yards Edible Art Fair, a first-of-its-kind cultural experience, is making its debut in Hong Kong this March. Running from 26 March to 5 April at the Central Harbourfront Event Space, this immersive fair is set to delight trendsetters, families, and the culturally curious.

The fair transforms nearly 20,000-square feet of purpose-built space into a vibrant journey through 10 playful installations, each inspired by an iconic art movement and paired with a creative edible creation. From impressionism to surrealism, modernism to neo-pop, it’s an interactive, photogenic experience designed to spark wonder.

Conceptualised by founder and creative director Arbiona Cadman, CEO of events and catering company Feste Group, and curated by Art-Partners, with Central Yards as the fair’s title sponsor. Tickets are now on sale, with early-bird offer available until 15 February and special deals for families.

With a vision to reinvent Central and revitalise the city, the inaugural Central Yards Edible Art Fair brings a new sense of excitement, discovery and fun—creating ripples that extend from Hong Kong to the world.

Two galleries will be dedicated to Hong Kong’s art landscape: Hong Kong Contemporary Art and the New Ink art movements. These will feature immersive, site-specific installations developed in collaboration with renowned Hong Kong artists exclusively for the Fair, with details to be announced soon. Visitors can expect an accessible, interactive, and photogenic experience that redefines how art is explored and enjoyed.

The “Pop It!” gallery, inspired by the Neo-Pop movement, is an installation delightfully decorated with reflective bubble shapes in different sizes. A jelly balloon dog confection is retrieved from a giant claw machine that dominates the space. “Roll With It”, inspired by Modernism, features colour block light boxes and panels. An attendant serves guests with a colourful piece of savoury and sweet edible ribbon – available in an assortment of block colours. 

Expressionism is the inspiration for “Drip”, featuring floor and walls decorated in the expressionist style and a drink experience offering flavoured drinks through coloured tubes, which are served to visitors. “Go Bananas!” represents the Conceptual Art movement through a playful display of replica fruits taped to the wall. Extending the sensory journey, a delicious miniature edible banana taped to a board is offered for visitors to take.

The initiative was communicated through an integrated strategy that included digital channels, engagement with local and international media, and owned platforms such as the fair’s website and social media. To extend reach and build momentum, the campaign includes media events, strategic partnerships, and influencer collaborations to create engaging content and drive public awareness and ticket sales, said the fair's spokesperson in conversation with MARKETING-INTERACTIVE. 

"With this event, we measure success through a balanced mix of quantitative and qualitative metrics: media mentions, social media engagement, ticket sales and footfall. Ultimately, ROI is reflected in strengthened brand positioning, awareness, and international growth. Since the announcement, media and public response have been strong and positive, with audiences – both local and visitors – excited to experience the fair in March."

The "surrealism" movement is represented in “Feast Your Eyes”, with a fully laid table inside a veil of curtains. Visitors put their heads behind the veil to discover the vivid setting. A tin of edible pearls offers an unexpected Dali-esque element of surprise. “Blue-tiful” is an optical illusion focused on perspective that highlights Optical Illusion Art and plays with the shape of an egg to form a perfect round shape within an immersive, blue-lit backdrop. In this gallery, visitor will receive an ‘Op-art egg’, an egg-shaped puff pastry filled with egg custard, presented in a classic egg carton, extending the Optical Illusion Art experience into a perfect multi-sensory indulgence.

The "impressionism" movement is showcased in “Bloomin’ Marvellous”, an installation in two parts. First, a garden of giant flowers followed by a floral animation gallery with bean bags. ‘Focaccia flowers’ are blooming throughout the gallery, each delicate paper blossom cradling a piece of focaccia at its centre, filling the space with the rich aroma of olive oil and rosemary that entices every visitor to take a bite. A study in Spatialism is presented in “Cabinet of Curiosities”, where guests are invited to pick a ball from a colourful central display before opening a matching cabinet. Inside, a chocolate bonbon awaits – igniting the taste buds in a sweet cocoon.

In addition to the main experience, visitors can also join "Edible workshops", an engaging experience that allows participants to create their own edible art, further enhancing the interactive and educational enjoyment. 

Arbiona Cadman, founder and managing director of Central Yards Edible Art Fair, said: “Central Yards Edible Art Fair is about reimagining how we connect with art and culture, through taste, sight, sound, and storytelling. By placing the intersection of food and art centre stage, we invite people to rediscover familiar worlds in unexpected, delicious ways that make art accessible, educational, and unforgettable.”

Tom Andrews, director, head of leasing and operations of Central Yards, said: “With love for Hong Kong, we proudly support the Central Yards Edible Art Fair — a first‑of‑its‑kind experience where taste and art come together for the city and the world during Art Month. As we prepare to unveil Central Yards Phase 1 in 2027, this celebration offers a glimpse of our spirit — imaginative, inclusive, and alive with creative energy. This partnership reflects and amplifies our ambition to reinvent Central, bringing fresh excitement and vitality to the Central Harbourfront.”

Related articles:

Art Central returns to HK with first-ever AI-guided tours
Viacom to bring Comedy Central to Asia