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Celebrity Yana Samsudin fronts CJ WOW SHOP for anniversary promotion

CJ WOW SHOP has launched its two-year anniversary celebration “2 Tahun, Lebih WOW!”. As part of the anniversary, CJ WOW SHOP is launching a series of promotions throughout the month across its channels.

These include TV, online and mobile platforms. Text100, Media Prima Digital and Rev Asia were involved in the anniversary promotions.

In a statement to A+M, CJ WOW SHOP’s spokesperson said that it aims to double the anniversary sales from last year, to achieve the revenue target of RM200 million by the end of 2018. The anniversary also serves as a platform for CJ WOW SHOP to thank its customers by giving them products, savings and rewards.

CJ WOW SHOP has also appointed Malaysian celebrity Yana Samsudin as this year’s anniversary ambassador. She was chosen due to the “overwhelming response” towards her role as the celebrity guest host on the network’s signature programme The WOW Show.

The appointment is also in line with CJ WOW SHOP’s concept to bring a unique and immersive “shoppertainment” experience. As part of the collaboration, a limited-edition eco-bag known as The WOW Bag was designed and endorsed by Yana. Throughout the month of April, The WOW Bag will be given away to fans and shoppers with any purchase made on CJ WOW SHOP.

“More than just a celebration, this anniversary is a way for us to thank our customers by giving them what they’ve always wanted, including greater products, savings and rewards that will absolutely wow their lives,” Kim Yang Hyun, CEO of CJ WOW SHOP, said.

Launched in April 2016, CJ WOW SHOP is a joint venture collaboration between Media Prima and South Korea’s CJO Shopping Co. It has strategic collaboration with home-grown brands such as Mugen, Riino, Elba, Habib Jewel, Ariani and Winds.

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